Unless you’ve been living under a rock and somehow missed it, Rihanna launched her long-anticipated Fenty Beauty Line this morning, and the only thing we can say is, inclusivity, inclusivity, inclusivity.
The fact that the pop star is steadily smashing goals and expanding her empire is not the only thing that makes this latest venture a standout. It’s the singer’s emphasis on diversity and inclusion that makes the line so jaw dropping.
In fact, Fenty Beauty’s full foundation collection boasts 40 different shades—meaning that the needs of brown and black women were definitely made a priority.
At the launch event, Rihanna discussed the need for diversity in the collection: “There’s so many different shades… you want people to appreciate the product and not feel like ‘Oh that’s cute but it only looks good on her.”
Fenty Beauty, is now on sale following a launch event at New York’s flagship Sephora store last night. With products available in 150 countries and Sephora stores in the US later today. British customers can find the new range at luxury department store Harvey Nichols.
Fenty Beauty is available now.